Where would you rather be? . . . . . . Dream a little, and come with me on a journey, so I can share with you my admiration for the Aman brand of resorts. Aman Resorts have an incredibly refined simple, mostly minimal aesthetic which transposes subtly in each venue, influenced by the dramatic locality and county’s cultural influences. Undeniably the most sophisticated resort brand in the world, from an architectural and design perspective.
The word “Aman” was derived from the Urdu and Sanskrit word for “peace”.
Amanpuri (Place of Peace) on Phuket Island, Thailand, is where it all started, founded by Adrian Zecha in 1988 with 40 rooms and 30 private villas, designed by Ed Tuttle. When Amanpuri opened in 1988, it was totally groundbreaking in the luxury accommodation industry. The above decorative pattern has been copied many time throughout Asian resorts. Yet repeated so often throughout Amanpuri resort, it becomes an incredibly and reassuringly relaxing.
Probably the most famous and most photographed is Amanyara, Turks And Caicos islands in the British West Indies. Oh the verticality…
One of the resent ones to the fold, Amangiri in the desert of Utah, USA – this one has to be another post all of its own.
The ethos of Aman is founded in simple luxury that is afforded by an exceptional location harmoniously blended with a unique environment resulting in contemporary and finely tuned resorts that offer, with outstretched arms, an enriching, enlightening and rewarding ‘lifestyle’ experience in which to willingly surrender. How amazing is Amanjiwo (peaceful soul), above, overlooking Borobudur, in central Java, the world’s largest Buddhist sanctuary dating back to the 9th Century….take me there now!
I love the way they fuse an indigenous word into the brand name for the resort identity, creating a new word, ….. Aman-i-kas, rather than Aman Jaipur. Glamping tents in the wildlife sanctuary of India.
High staff count (typically four staff to one guest!) and the absence of a reception desk, a lobby or bellboys. Aman resorts are designed to create the impression that guests are staying in a very fancy private residence with “help”.
The most recent resort is Amannoi is Vietnam within the Nui Chua National Park, an area of more than 29,000
hectares of pristine coastal and marine habitats in Ninh Thuan Province,
northeast of Ho Chi Minh City.
The common themes running through the brand are defined by a very restrained finishes palette of timber, cream stone, white and cream upholsteries, and water, mostly in the form of still reflection pools, What also unites the resorts under the distinctive Aman banner is the Architects common understanding of how to design with proportion, verticality and horizontality to create sublimely restful built environments, which always invites the natural beauty of the landscapes to enter the interiors and become the hero, soothing ones inner everything!
Aman resorts uses a stable of architects on rotation; Ed Tuttle, Kerry Hill, Jean-Michel Gathy, Bobby Manosa, Rick Joy and Jaya Ibrahim. Those lucky guys,…. what awesome briefs and projects to work on.
Sublime vision……..The hardest part of this post was deciding what images to include. Well, I will just have to do more posts one individual Aman resorts. If I had the dosh, I would certainly become an Aman-junky. Stay tuned for more on this amazing resort brand.
Images from the Aman website.